Bracknell town centre gets new name

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Bracknell Charles Square regenerationImage source, Bracknell Regeneration Partnership
Image caption,

Plans include 60 new shops, two department stores and a 12-screen cinema

Bracknell town centre in Berkshire has been given a new name - The Lexicon.

The town square is undergoing a £240m revamp with 60 new shops, two department stores and a new cinema.

The Lexicon covers the whole of the regeneration zone in Charles Square and Princess Square.

Bracknell Forest Council head of regeneration Marc Brunel-Walker said the name was a "great choice of word" that "everyone will remember for the right reasons for Bracknell".

The privately-owned Bracknell Regeneration Partnership, which is responsible for the name, said: "Lexicon, which originates from lexis 'word' and legein 'speak', signifies the shared experiences and conversations that the new town centre will create through its pedestrianised public spaces, social and cultural offer, and vibrant shopping and dining mix."

Image source, Bracknell Forest Council
Image caption,

The Lexicon covers the whole of the regeneration zone in Charles Square and Princess Square.

However, on Mr Brunel Walker's Facebook page, external about the name, people have questioned the thinking.

Iain Pringle posted: "C'mon, spill the beans. Who on earth came up with this one? Struggling to see the association with something which means "words or dictionary"!!??"

Martin Wood posted: "Not to sure about any word or new name for the town that ends in ...con".

Work has begun on the major project to transform a town centre square into a shopping street and improve an area with 1960s architecture.

The areas either side of the High Street will connect the refurbished front of Princess Square with the front of the new Fenwick department store.

However, the plans mean the town's clock fountain will be demolished.

A third of the town is being remodelled as part of the redevelopment scheme and will open in spring 2017.

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