Festive snow dogs arrive in Birmingham city centre

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Ru-Dog Snowdog at the Frankfurt Christmas MarketImage source, Central BID Birmingham
Image caption,

There are 10 snow dogs as part of the trail in Birmingham city centre

Snow dogs have appeared in Birmingham to bring some festive cheer while raising money for charity.

The 10 Christmassy sculptures form a trail created by Wild in Art in partnership with Central BID Birmingham.

Each dog has been decorated by artists and will help raise funds for the Birmingham Children's Hospital Charity.

The locations include Bullring and Grand Central, The Mailbox and Great Western Arcade.

Image source, Central BID Birmingham
Image caption,

The snow dogs are part of a drive to raise money for the Birmingham Children's Hospital Charity

The trail was inspired by the sequel to Raymond Briggs's The Snowman - The Snowman and the Snowdog.

Sam Watson, chair of Central BID, said: "Families travel from across the Midlands to enjoy our annual Christmas trails and support Birmingham Children's Hospital Charity through donations.

"This year's Snowdogs trail will be just as special and we're looking forward to welcoming thousands of visitors to the city centre to enjoy the trail and our great shopping, dining and attractions, which will make Birmingham city centre a fabulous place to be this Christmas."

Image source, Central BID Birmingham
Image caption,

The snow dogs will be in place until 4 January

The location of each snow dog can be found on the Christmas in Birmingham map, which is available in city centre stores, coffee shops and the library, plus Bullring customer services and other Christmas attractions.

Hidden letters have been placed at the base of each statue and visitors who unscramble a 10-letter word will be in with a chance of wining a £100 city centre dining voucher.

Image source, Central BID Birmingham
Image caption,

The trail was inspired by the sequel to Raymond Briggs's The Snowman

People who share their snow dog snaps on Instagram also stand a chance of winning £50 weekly city centre shopping vouchers.

The trail will be in place until 4 January.

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