First World Cup Panini sticker album sold at auction

  • Published
1970 Sticker albumImage source, Gildings Auctioneers
Image caption,

The album features the eventual winners of the 1970 Mexico World Cup, Brazil

A copy of the first-ever Panini World Cup sticker album from 1970 has sold at auction for £2,000.

It was given to Andrew Knott from Arthingworth, Northamptonshire, as a 12th birthday present by his aunt.

The album features England's Bobby Charlton, Germany's Franz Beckenbauer, Portugal's Eusébio and Brazil's Pelé.

It was sold at Gildings Auctioneers in Market Harborough, Leicestershire, on Tuesday, exceeding its estimated price of between £1,200 and £1,800.

The final price paid, including fees, was £2,400.

Image source, Gildings Auctioneers
Image caption,

Andrew Knott was given the album by his aunt for his 12th birthday

The album was given to Mr Knott, now 65, already completed as his aunt worked for Thorpe & Porter, the album's distributor, based in Thurmaston, Leicestershire.

Although it was completed, two stickers, featuring the Jules Rimet Trophy and the Moroccan Football Federation badge, have since been lost in storage.

Image source, Gildings Auctioneers
Image caption,

The album for the 1970 World Cup was the first to be sold internationally

Mr Knott said: "As my 12th birthday present, it was amazing to be presented with the complete album, although the fun of swaps in the playground with my friends was lost on me."

He said some of his other football memorabilia had been ruined by mice "but thankfully Panini was off the menu for them".

Image source, Gildings Auctioneers
Image caption,

The album features the England team, who were the defending champions after winning the World Cup in 1966

Panini was founded in Italy in 1961 and the 1970 World Cup album was the first one it sold internationally.

Auctioneer Will Gilding said the item had "survived in remarkable condition" and was a "rare piece of World Cup memorabilia".

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