Yeovil Town new football team badge divides opinion

Yeovil Town announced their new badge for next season

A football club in the National League South has received mixed responses after it announced a new club crest.

Yeovil Town announced on X, formerly known as Twitter, that the new badge will be used from the 2024/25 season.

The club said the new identity 'pays homage to our rich footballing tradition' and 'honours the glove-making heritage' of the town.

In a statement Yeovil Town said: "The gloves and the ball serve as a powerful symbol of our identity.

"When designing our new badge, we sought to capture the essence of both our footballing tradition and our town's proud history.

"The gloves and the ball serve as a powerful symbol of our identity, uniting past and present in a dynamic emblem that resonates with supporters young and old."

It will replace the old Yeovil Town badge next season

Yeovil Town, are nicknamed the Glovers, which is a reference to the history of glove-making in the town during the 18th and 19th centuries.

The new badge has divided fans on social media with a lot of comments expressing negative opinions about the newly designed logo.

One fan commented: "Awful design and looks like it's been generated on an Etch-a-Sketch from the 1980's. Bin it and start again please if the club insists on changing the club badge."

Another said: "Yikes. This lacks any soul of the club. It just feels like one of those made up football teams."

And one fan compared it to a football video game: "What in the FIFA career mode is that badge?"

Some fans have praised the new design on social media.

Paul posted on X, formerly known as Twitter, said: "I really like it. Fit for a modern digital era. Good rationale and link on the heritage. People fear change, but you will learn to love it in time. The previous one was awful, in my opinion.

Another fan commented: "Looks slicker and more modern and has more impact. Also more relevant with the gloves at the bottom."