'Free food' myth threatens Sharehouse Market in Sheffield

Food at Sharehouse Market is donated by supermarket chains as well as cafes, restaurants and food banks

A shop where people can buy food for whatever price they can afford is under threat because of a misconception the goods are free.

Real Junk Food Project's Sharehouse Market in Sheffield aims to reduce waste by taking surplus food from supermarkets and local businesses.

But the social enterprise said some were abusing the "pay-what-you-feel" policy, leading to a "free for all".

Project director Jo Hercberg said: "If it continues we will cease to exist."

How can you stop wasting food?

Sharehouse Market customers are allowed to fill two bags of shopping with fresh fruit and vegetables, bread, snacks and other cupboard staples.

It has helped feed thousands of people since it opened last year

In return, they are encouraged to "pay what they feel" by giving time, money or skills.

But organisers said on some days more than 100 people were leaving with shopping but donations only came to £10.

Ms Hercberg said the situation had been made worse because of leaflets being handed out incorrectly stating the food was free.

"People are under the impression that they don't have to give anything and it's a big free for all," she said.

"That's not only devaluing the food, it's damaging the organisation. Without people's contributions we won't be able to continue."

Organisers said a leaflet stating food was free was misleading a lot of customers