Fly-tipping hotspots are targeted as part of a Wales-wide clean-up

The clean-up event in Newport will be held at a site in Somerton

Householders across Wales are being urged to take responsibility for their own waste as part of a new campaign.

Around 41,750 cases of fly-tipping were reported in Wales between April 2010 and March 2011 - which is around four incidents an hour on average.

Clearing the waste, which is mostly household rubbish, costs Welsh tax payers around £2.2m a year.

The Fly Tipping Action Wales campaign is being launched on Friday at hotspots across the country.

"Together we want to reduce fly-tipping across Wales and improve public awareness of the problem," said environment minister John Griffiths.

"Fly-tipping is a serious environmental crime that poses a threat to people and wildlife, damages our environment, and spoils our enjoyment of towns and countryside."

Mr Griffiths said illegal dumping in Wales also has a significant annual financial coast.

"(It's) money that could be better spent on providing other services," he added.

Chris Mills, director of Environment Agency Wales - which is coordinating the campaign - said the dumping of waste was a problem for everyone.

"Some people believe that collecting waste and dumping it illegally for profit is acceptable - but they can and should be stopped," he said.