Photojournalism students on Porthcawl Elvis Festival

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Four Elvis lookalikes on a road crossing
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The King and his rock'n'roll courtiers took over Porthcawl, Bridgend county, for the town's annual celebration of all things Elvis Presley.

Helen Blowers, 44, Peter Evans, 53, Sian Miller, 57 and Kerry Miller, 50, from Mountain Ash
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The event every September includes fans offering a tribute to Elvis in his army days as well as from his long career as a star.

Andrew and Susan James and Paul Chichester from Swansea
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Elvis wigs were a popular part of some outfits, along with the Hawaiian look.

Elvis lookalike in black leather and gold
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Some fans preferred a more low-key leather look in their tribute to The King

Elvis in the Bakerboyz Cafe
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But the day was not all rock'n'roll. This Elvis took a break from his fans to catch up with the news.

Six Elvis fans
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The day provided an opportunity for Elvis fans to make the seaside resort awash with colour.

A couple pose for photographs
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Visitors stopped some of those dressing up to pose for photos of their own.

Three women with Elvis T-shirts
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Some fans showed their devotion with T-shirts that said it for them.

Friends from Mountain Ash
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These fans brought their own blow-up instruments to add a touch of stage presence.

A woman with an Elvis mask
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The day sees the town given over to Elvis, with more than 50 tribute acts performing in venues in the town.

Photojournalism students
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This group is not an Elvis tribute act but first-year BA Photojournalism students from the University of South Wales who took the photos used in this gallery