Urdd: Actor Matthew Rhys helps group celebrate 100 years

Urdd members broke two world records on the group's 100th birthday

Hollywood star Matthew Rhys has revealed how Wales' largest youth movement helped him with his career.

Cardiff-born Rhys, star of A Beautiful Day in the Neighborhood with Tom Hanks, has paid tribute to Urdd Gobaith Cymru.

He and others helped break two world records by uploading videos to social media of themselves singing the Urdd's official song.

The Urdd, created to increase chances for children to use Welsh, is celebrating its 100th anniversary.

Rhys, who also starred in The Americans, said: "For me personally as an actor I always attest to it as an incredible foundation for what I went on and did as a professional career."

The official anthem of the Urdd, hei mistar Urdd, was composed more than 40 years ago by musician Geraint Davies, referring to the mascot Mr Urdd.

More than 80,000 people registered to upload their own covers of the song at 10:45, with the Urdd later saying it had broken Guinness World Records for the most videos of people singing the same song uploaded to Facebook and Twitter in one hour.

It said more than 800 people uploaded videos to Facebook and 1,176 to Twitter.

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Welsh opera singer Sir Bryn Terfel has previously said he was "very thankful" for the Urdd "firing an interest in me within singing".

Game of Thrones actor Iwan Rheon revealed in 2019 that he "got started" after a producer for Welsh soap opera Pobl y Cwm saw him give an Urdd performance and asked him to read a script.

"That's where I started learning my craft and from then on I got the confidence to go and audition for drama schools in London," he said.

The Urdd's National Eisteddfod festival attracts 90,000 visitors annually and Rhys has credited it for the "real halcyon days" of his youth.

"It's a youth movement but far more multi-faceted than that," he told Radio 4's Today programme.

"Every May, as a young person, I would go to whichever part of Wales it was being held and compete in various disciplines.

"What they very shrewdly went about doing was setting up these activity camps which, to me as a young kid, you'd quiver at the pinnacle of excitement because it was your first time away from home.

"You were doing all these incredible things like; there were motorbikes and climbing, sailing, offering things that would delight any young child in Wales and, therefore, just asking them to do it in Welsh."

The BBC has been broadcasting from the Urdd Eisteddfod since the 1970s

A virtual Zoom party was held from 10:30 GMT on Tuesday, featuring music and celebrations.

On 25 January 1922, writing in Welsh monthly magazine Cymru'r Plant, Sir Ifan ab Owen Edwards asked the children of Wales to join a new movement called Urdd Gobaith Cymru Fach.

"These days, in many villages and in most towns in Wales, children play and read in English. They forget that they are Welsh," he wrote.

In the early 1920s the Welsh language was facing a crisis, but within 10 years of Sir Ifan's appeal the Urdd had reached 50,000 members.

Siân Lewis, chief executive of the Urdd, said it had been "a truly unique and innovative movement since the very beginning, and as relevant to young people today as it was a century ago".

She added that it had given four million young people the chance to "enjoy experiences through the medium of Welsh".

Mr Urdd has been the movement's mascot since 1976

The BBC has been broadcasting the celebrations on Tuesday.

BBC Wales' director of content and services, Rhuanedd Richards, said: "The Urdd and BBC Wales have a special partnership spanning decades, with the BBC broadcasting from the Urdd Eisteddfod since the 70s.

"The organisation has played such an important role in providing opportunities for Welsh children, all through the medium of Welsh."

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