The cat with more than 50,000 social media followers

Pet influencers are on the rise thanks to a surge in animal adoptions during the pandemic.

In the US, pets who endorse everything from e-commerce to clothing brands, are part of a $100bn market, but Asia could very well be the next big destination for these furry influencers.

We caught up with one of the region’s up and coming stars.

Video by Derek Cai and Lim Jun Wei