The Bush name a 'strength and liability' for Jeb

A couple of hundred years ago, give or take a few decades, Americans chucked the Brits out, mostly because of taxes, but also partly to get rid of dynastic monarchy. That is why Jeb Bush is so keen to say he's far more than the brother and son of former presidents. He is, wait for it, his own man.

George W Bush's campaign strategist from the 2004 election, Matthew Dowd, told me today that's Jeb's biggest hurdle - dealing with his brother's legacy.

The name recognition could be a bonus, but so far the opinion polls, suggest it's more of a burden.

So if he were running Jeb's campaign what advice would Mr Dowd give him? Find a vision, sell that vision and do it fast, seems to be the Republican strategist's top tip.