Sam Allardyce will be 'disappointed in himself' - Karren Brady
- Published
Apprentice star Karren Brady says Sam Allardyce will be "disappointed in himself" after allegations which have forced him out of the England manager job.
The Daily Telegraph claimed he had offered advice on how to "get around" rules on player transfers.
Baroness Brady, who is vice chairman of West Ham, told Newsbeat: "I was both saddened and disappointed."
Sam Allardyce was manager at West Ham from 2011 until 2015.
It's also claimed that Sam Allardyce tried to negotiate a deal worth £400,000.
He also seemed to criticise the FA, former England manager Roy Hodgson and ex-England assistant Gary Neville.
However, Allardyce told the undercover reporters that any arrangement would have to be cleared by the FA.
Speaking at the launch for new series of the Apprentice, Baroness Brady added: "What a great shame if he loses that job through non-footballing reasons.
"I think he'll be disappointed in himself."
The allegations made against the 61-year-old are now being investigated by the FA.
What's known as third-party ownership of players was banned by the FA in 2008.
Allardyce hasn't yet spoken about the claims.
He was due to meet the FA chairman Greg Clarke and chief executive Martin Glenn on Tuesday.
He is expected to name his second England squad on Sunday, before the World Cup qualifier against Malta on 8 October.
Arsenal manager Arsene Wenger has said the England boss "needs to be allowed to defend himself".
But Match of the Day presenter Gary Lineker said on Twitter, external that Mr Allardyce had showed "very poor judgement".
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