Kendall Jenner criticised over Pepsi advert
- Published
Kendall Jenner has been accused of undermining the Black Lives Matter movement in her new advert for Pepsi.
In it, she leaves a photoshoot to join protesters calling for love and peace, before handing a can to police as a peace offering.
The officer cracks a smile and the crowd cheers.
Critics think the ad is based on recent protests over police brutality against black people in America.
Kendall tweeted a link to the advert., external
It's been criticised for painting a "privileged, white" supermodel as a peacemaker between civil rights activists and police.
Many are posting pictures of the civil rights movement with sarcastic comments., external
And this is another based on Martin Luther King., external
"Kendall please! Give him a Pepsi," says one, external
"We achieved world peace guys," says another, external
This one puts a cola bottle in front of tanks in China., external
Other people had an issue with the signs in the advert., external
Someone pointed out that Kendall Jenner hands her wig to a black woman in the video., external
Pepsi posted the advert on its YouTube channel.
Some have suggested the ad looks similar to a picture of Ieshia Evans who was charged by riot police in Baton Rouge, Louisiana, in 2016.
Ieshia's image is being shared to make a point against the advert, external
In a statement, Pepsi said: "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony.
"We think that's an important message to convey."
There's no word from Kendall yet.
In 1971, Coca-Cola made a similar advert based on the Vietnam War.
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