Football League to be rebranded as 'EFL' at end of 2015-16 season

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BournemouthImage source, Getty Images
Image caption,

Bournemouth won the Football League Championship trophy last season

The Football League is to be renamed the "English Football League" (EFL) from the end of the 2015-16 season.

The EFL will have a new logo as part of its rebranding.

But the individual league titles of the Championship, League One and League Two - introduced in 2004 - will remain.

"The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football," Football League chief executive Shaun Harvey said.

"We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage."

Clubs, stakeholders, commercial partners and more than 18,000 fans have been involved in a consultation process prior to Thursday's announcement.

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