'Bilkul model' not Baggies' long-term plan - Mason

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Mason: 'We understand the challenge'

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West Bromwich Albion boss Ryan Mason says he believes the club's current model of purchasing low-value players with a view to developing them for a higher resale price is only a temporary solution to resolve the club's financial issues.

The Baggies sold defender Torbjorn Heggem to Serie A club Bologna on a £10m deal on Friday, having purchased the Norwegian for just under £600,000 in July 2024.

Speaking to BBC Radio WM on Thursday, prior to the completion of the sale, the head coach was asked whether the 'Bilkul model' introduced when Shilen Patel took over the club in February 2024 was something he was made aware of when he arrived in June.

"I think it's more the context of our current situation and what we inherited as a club a couple of years ago in terms of the new ownership," Mason said.

"I don't necessarily believe that's the model, it's just a model we currently using to get us to a point where we can be better placed.

"If there's opportunities that arise in this period now where I can accelerate the process of getting us more stable on that side of it, then that can only benefit the club."

Listen to the full pre-match interview with Mason and more on BBC Sounds.

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