Forest confirm new front-of-shirt sponsor

Nottingham Forest have announced Bally's Corporation, an American gambling, betting and interactive entertainment company, as the new front-of-shirt sponsor for the 2025-26 season.

It comes despite Premier League clubs collectively agreeing in 2023 to withdraw gambling sponsorship from the front of their matchday shirts by the end of the 2025-26 season.

Clubs have been allowed to secure new shirt-front deals before the deadline and will still be able to continue featuring gambling brands in areas such as shirt sleeves and LED advertising afterwards.

Forest owner Evangelos Marinakis said: "We are on a special journey - we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this.

"As our club continues to thrive both on and off the pitch, we're looking forward to working with Bally's on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world."

Home shirts with the new sponsor will be worn for the first time in Tuesday's friendly against Serie A side Fiorentina at the City Ground.

In the 2024-25 campaign, 11 top-flight teams had a gambling sponsor on the front of their shirts, an increase of three from the previous campaign.

The ban from next season follows a consultation between the league, its clubs and the Department for Digital, Culture, Media and Sport (DCMS) as part of the government's ongoing review of current gambling legislation.