Lifestyle motivation for Cornwall move - study

A study suggested more people moved to Cornwall for lifestyle reasons

Most people who moved to Cornwall did so for lifestyle reasons rather than work, a study has suggested.

The Institute of Cornish Studies at the University of Exeter said its New Household Survey 2024-25 looked at the differences between people who lived in homes built in the last 10 years and those in older properties across the county.

It said the research, which received support from Cornwall Council, showed 55% of people who moved to the county rated job opportunities as the least important reason for moving.

It added 64% of the nearly 1,000 respondents said environmental quality was the most important reason behind their move while 41% rated re-joining family as the top reason.

The study said retirement had been marked as the most important reason behind their move to Cornwall.

"Many respondents moved to Cornwall in search of a slower, more peaceful lifestyle away from the busyness of cities," researchers said.

"The desire for a quieter, more relaxed pace of life was a key driver for relocation.

"Cornwall was perceived as a place that offers tranquillity, community, and a better work-life balance, making it an attractive destination for those seeking a lifestyle change."