Fashion designer's jacket on show at Super Bowl

Beth Wilson created a bespoke jacket for a Kansas City Chiefs cheerleader

A bespoke jacket made by a Teesside designer is going to be seen by millions of people at the Super Bowl this weekend.

A Kansas City Chiefs cheerleader ordered a leather jacket from Beth Wilson to wear at Sunday's NFL showcase event in Las Vegas.

Ms Wilson, born in Middlesbrough, launched her embroidery business out of her garden shed in 2018.

She has since attracted more than 8,000 followers on Instagram, and has worked for the likes of Selfridges and Harrods.

Beth Wilson showcasing one of her other designs

"We had to get [the jacket] out in three days," Ms Wilson told BBC Radio Tees.

"It was a very fast turnaround, but I'm absolutely buzzing and she's buzzing as well!"

'Success is about the person'

Ms Wilson, 29, returned to Teesside from London during the Covid-19 pandemic in 2020 to pursue her goal of being a business owner.

“You are sold the London dream, and always told that is where you need to be for fashion or design-related careers, but success is about the person, not the place,” she said.

“I was living the ‘London dream’ but I just wasn’t happy. I’m a homebird at heart and I love Teesside, and that’s where my heart was.

“Ever since I moved home the business has grown rapidly.

“It shows that London really isn’t the world, and that while people think that there are not as many opportunities to make it up here, I just want my story to give people hope that there are.

"The North East can be your oyster if you are willing to give it your all.”

Ms Wilson has since opened a second office inside Stockton's Digital House, along with the purchase of a second machine to help her ramp up production for orders domestically and internationally.