Firms encouraged to be breastfeeding friendly

A scheme launched in 2028 is being extended to encourage more businesses to get involved

A scheme to encourage mothers to feel comfortable breastfeeding their babies has been extended by the charity behind it.

The Health Improvement Commission (HIC) - a charity supporting healthy living in Guernsey and Alderney - launched the Breastfeeding Welcome Scheme in 2018.

In collaboration with the States of Guernsey, the charity's aim was to encourage mothers to feel comfortable feeding their infant while out in the community, it said.

The charity said it was now engaging with cafes and restaurants to "widen the network", in part with stickers which read: "Feel free to feed your baby how and where you wish".

Businesses are being asked to place stickers in their establisments

Signage indicating such spaces was put in place by the States of Guernsey in its own buildings in 2018.

But the charity said it hoped to "further normalise breastfeeding in the community".

"Local businesses such as cafes, restaurants, shops and supermarkets are eligible to sign up to become Breastfeeding Welcome member venues," said the charity.

Such firms would display a sticker, while also being encouraged to share information with their staff about how to support the needs of breastfeeding customers, it added.

The World Health Organisation (WHO) recognises breastfeeding as the optimal way to provide an infant with the nutrients they require for healthy growth and development and has health benefits for both mothers and babies.

The commission said a lack of support, particularly outside the home, was among reasons that mothers give up breastfeeding.

Natalia Silvester, managing director at participating businesses Crepe Maison and Renoir Tea Garden, said, as a mother and business owner herself, she felt it was important to support the initiative.

Caroline Hoar, specialist nurse at the HIC said: "By creating welcoming environments, we empower mothers to provide the best start for their children, knowing they have the support and understanding of their community."