Will Wales' filming locations bring more visitors?

Scene from House of the Dragon - two actors on a beach, one kneeling, with a dragon behind himImage source, Theo Whiteman and HBO
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Appropriately, the symbol of Wales materialises on a Welsh beach in this House of the Dragon episode

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Ask people why they come to Wales, and mountains and beaches in general might feature highly in their answers.

But two campaigns focusing on Welsh film and TV could give fans of the big screen more reasons to cross Offa's Dyke.

If you want to walk on the exact beach where a dragon landed, Visit Wales and Visit Britain's international promotion, external of high-profile UK filming locations could be just the thing to draw in visitors to see the House of the Dragon filming site, one of many used in the HBO Game of Thrones prequel across north Wales.

Wide shot of Llanddwyn beach with mountains in the background and two people in the distanceImage source, Getty Images
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Llanddwyn beach, also known as Newborough, was one of the locations used to film House of the Dragon

And while you're there, you could nip along to Plas Newydd country house on Anglesey, setting for new release Madfabulous which is coming out this year.

It tells the story of the flamboyant Henry Paget, fifth Marquess of Anglesey, starring Treorchy's Callum Scott Howells of It's a Sin fame.

The Victorian eccentric equally scandalised and delighted society with his penchant for dressing up in outrageous costumes, putting on plays for local people and bankrupting his estate before his untimely death aged 29.

Picture of Plas Newydd building in its grounds facing the waterImage source, Getty Images
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Plas Newydd on Anglesey can trace its origins back to the 15th Century

Actor Callum Scott Howells dressed in a pink frock coat and top hat, portraying Henry Paget, 5th Marquess of Anglesey in the film MadfabulousImage source, Mad as Birds
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Callum Scott Howells as Henry Paget, fifth Marquess of Anglesey

Visit Wales is using the GB-wide promo video as a launching point to highlight other Welsh sites from series such as Sex Education, shot at the former University of South Wales campus in Caerleon, in Newport county, St Fagan's Museum of Welsh Life on the outskirts of Cardiff, and Gavin and Stacey in Barry, Vale of Glamorgan.

Meanwhile Film Hub Wales has compiled a database of films with a Welsh link being released this year, with the aim of promoting the films both to distributors and the audience and highlighting different areas of Wales in the process.

Its Made in Wales online guide signposts all film releases in 2025 with a star, location, or production team from Wales.

Project manager Toki Allison says: "We're all about amplifying Welsh-connected films. So once a film has reached that point where it's going out for distribution or heading into festivals we like to pick it up and make sure that it's getting into cinemas.

Toby Jones and Harry Lawtey cross Y Bont Mawr bridge in Pontrhydyfen, Neath Port Talbot, in one of the scenes from the film Mr BurtonImage source, Severn Screen
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Toby Jones as Philip Burton, who gave support and then his surname to a young Richard Jenkins, played by Harry Lawtey

A black and white image of Richard Burton and his father Richard Jenkins Senior crossing a bridge in their home town of Pontrhydyfen, during one of Burton's visits home after he became famous.Image source, Getty Images
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Richard Burton and his father Richard Jenkins Snr cross Y Bont Mawr in Pontrhydyfen, the bridge pictured above which features in Mr Burton

"There's a couple of heavy hitters coming out this year. Mr Burton which is coming from Severn Screen and is obviously the story of Richard Burton, and about his childhood life, school life and the mentor that he had.

"He took on the name of Philip Burton, so we're really excited to see that one coming out. That's got Welsh director Marc Evans attached to it as well and Aneurin Barnard's in it and Aimee-Ffion Edwards.

"Then we've got Madfabulous which is a really exciting film about Henry Cyril Paget. He was the fifth Marquess of Anglesey and was a really flamboyant character.

"Then there's Havoc, Welsh director Gareth Evans's next feature which sees Tom Hardy and Forest Whittaker in a big criminal action adventure so I guess that will be really fun for people."

Tom Hardy in character wearing a bulletproof vest marked Police from the film HavocImage source, XYZ films
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Tom Hardy stars in the 2025 release Havoc, which was filmed in locations across south Wales

Bute Street, Cardiff, showing five-storey stone Victorian buildings, some of which are boarded up, and cars parked on the streetImage source, Google
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The mean streets of Butetown, Cardiff, was one of the stand-ins for the US during the filming of Havoc

The filming for Havoc saw areas in Cardiff, Swansea and Barry stand in for the US, with Swansea's Guildhall transformed into a US police station.

Its stars were both spotted enjoying time off in such places as Tenby, Pembrokeshire and Penarth, Vale of Glamorgan, with Whittaker posting his enjoyment of the country on social media.

In a slightly sideways take on film fame, Visit Wales has also highlighted the pivotal role played by an aqueduct in the animated Wallace and Gromit: Vengeance Most Fowl, the latest in the classic Aardman stop motion series featuring a hapless inventor and his long-suffering dog, which aired on Christmas Day in the UK.

The filmmakers have acknowledged they were heavily influenced by the Unesco world heritage aqueduct at Pontcysyllte in Denbighshire when designing their own version for the climactic scene in the film.

An image from the animated film Wallace and Gromit: Vengeance Most Fowl of a canal boat crossing a very high aqueduct with the setting sun behind itImage source, Aardman Animations
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The Unesco world heritage site at Pontcysyllte aqueduct was the inspiration for the animated climax in Wallace and Gromit: Vengeance Most Fowl

Back down in south Wales, later this year the town of Port Talbot will take centre stage on the big screen as the backdrop to Mr Burton.

The story tells the tale of Philip Burton, the teacher who took a young lad named Richard Jenkins under his wing during World War Two after seeing beyond the "wayward schoolboy" to the natural talent for acting he possessed.

Richard famously took on Mr Burton's surname and went on to become one of the world's most famous leading men in the post-war era.

Moving further west, rural Carmarthenshire will stand in for Long Island, New York, in the upcoming thriller The Man in the Basement starring Willem Dafoe, which is also set for release this year.

A grey-green painted house in an American clapboard style with a porch running around it and lots of trees in the front garden, bounded by a matching coloured board fenceImage source, Google
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The house in Llandybie is the setting for the thriller involving a mysterious man using its basement

The house above the titular basement looks every inch an all-American clapboard residence, but was actually built by a returnee from Pennsylvania towards the end of the 19th Century.

But Welsh film should not just be associated with physical places visitors can see in the country, Film Hub Wales argues.

The aim of the Made in Wales project is also to raise awareness of films set or filmed outside the country made by Welsh filmmakers or involving Welsh talent.

It is highlighting films such as Satu: Year of the Rabbits by Powys-raised Joshua Trigg, which is entirely shot and set in Laos and tells the story of a young boy abandoned at birth who goes in search of his mother, and the relationship he forges with a young aspiring journalist who accompanies him along the way.

Blurred imaged suggesting motion of two Laotian children running between two fences with crops behind themImage source, Sandwich Club Productions
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Satu: Year of the Rabbit was filmed entirely in Laos and in the Lao language

Another is Brides, made by Welsh production company ie ie Productions, which follows two teen girls who leave the country covertly, heading for Syria and the prospect of very different lives to the ones they are leaving behind.

Toki Allison says: "We're just really keen for people to recognise what Welsh film is, beyond the stereotypes and people's impressions of what that is.

"There's some really beautiful international storytelling. There's very different narratives coming out of Wales.

"We're a very diverse country and we want that to be reflected in what people understand Welsh connected film to be."