Free sandwiches for all after West Brom signing

Ritchie Massey said he ordered extra bread and staff ahead of the game

When Ritchie Massey made a post on X on transfer deadline day promising free sausage sandwiches if West Bromwich Albion signed Adam Armstrong, he did not expect to be predicting the future.

The Oldbury cafe owner made 200 sausage sandwiches for football fans on Saturday morning after the social media post went viral on Monday.

Mr Massey said he spent just under £300 on the endeavour, with customers lining up for their breakfast from opening at 08:00 GMT until closing at 13:00.

Mr Massey said the signing was a massive plus and "what better way to celebrate than free sandwiches?"

"get the fryer on".

The deal for the Southampton striker was sealed 14 hours after the transfer window closed.

His post has been seen by more than 1.2 million people on X with more than 500 likes.

He said: "It is absolutely unbelievable, our social media has gone bonkers. We've received lots of new followers and friends, it's amazing."

Massey's Cafe posted on X on Monday that it would offer free sandwiches if the deal went through

Massey's Cafe gave free sausage sandwiches to everyone who came through their doors ahead of the Baggies home match against Sheffield Wednesday on Saturday - whether they were football fans or not.

"We've got extra staff working and I've ordered more sausages and bread to make sure we're all ready to go to meet the demands," Mr Massey said.

"I have to admit, preparations started around 11 o'clock on Monday evening."

Armstrong has scored three goals in 23 appearances for Southampton this season and his move to West Brom sees him reunited with boss Tony Mowbray.

He first played for Mowbray as an 18-year-old on loan at Coventry City and bagged 20 goals in a memorable season. Three years later, Mowbray had moved on to Blackburn Rovers and he again signed Armstrong, initially on loan but then for a fee of £1.75m.

The move went so well Mowbray was able to demand a fee of £15m when he sold Armstrong on to Southampton three years later.

"He reminds me of Kevin Phillips, a goalscorer, something that we've missed for a couple of seasons now," Mr Massey said.

"It is a massive plus that has given us fans a big boost."