Kids given reflective keyrings in safety campaign

Children are being advised to wear hi-vis clothing as the mornings and evenings get darker

All year six primary school children in Medway are being given free reflective keyrings as part of a road safety campaign encouraging residents to be bright and seen as the evenings draw in.

Medway Council has launched the Be Bright Be Seen campaign ahead of the clocks going back on 27 October.

A council spokesperson said: "The smallest amount of reflective wear will make a difference. At night you become visible at up to 150 metres sooner when a car headlight shines on you."

Cyclists are also being encouraged to check and clean their lights, and are advised to use rear and spoke reflectors.

The council spokesperson said: "Motorists should stay alert and take extra care when driving. Remember, it will be more difficult for you to see pedestrians and cyclists when it’s dark."

The council is also advising parents to practise the walk to school with their children and point out safer places to cross the road and any hazards along the route.

Alex Paterson, Medway Council’s portfolio holder covering highways, said: “With darker nights and mornings on their way, we want to encourage everyone to make sure they stay safe whilst they’re out on our roads.

"Wearing something reflective is a really simple step that everyone can do which will help you be seen, and help you and others stay safe this winter.”