Grants to boost footfall in 'tired' town centre

The East Sussex town of Newhaven, from the air. A white ferry with a yellow hull is moving through the port towards the town centre.Image source, Getty Images
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Newhaven businesses can apply for funding to do up their storefronts

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Six businesses in Newhaven have received funding to refurbish their shopfronts as part of an effort to increase town centre footfall.

Newhaven Enterprise Zone (NEZ) made £100,000 of grants available in 2024 for businesses in the East Sussex town wanting to improve their property's appearance.

Funeral director Christopher Sarson, whose new company was one of the grant recipients, said replacing his premises windows was "going to be amazing".

"For me personally, as a new business and a new starter, it's very good," he said.

A man in a black funeral suit and tie. The image is taken outdoors in a park or garden, but the background is out of focus.Image source, Christopher Sarson
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Christopher Sarson was awarded a grant after starting his own funeral director company

Mr Sarson added that having the grant available could "only benefit the local community".

According to NEZ, a publicly funded business support organisation, it has already awarded grants worth over £38,000 and applications from three further companies are pending.

The organisation said it would add a further £120,000 to the Town Centre Revitalisation Fund in 2026.

Jeremy Taylor, the scheme's grants lead, told the BBC he thought there was "a lot of optimism to be had" about the town centre's future.

"There's no question that anyone who lives in or visited Newhaven probably thinks the town centre's a bit quiet and a bit tired," he said, "but this work will bring it back up."

"You notice when someone spent some time and money on their premises," Mr Taylor added.

Naomi Woods outside a vacant shop, which currently has windows painted over in white. The door and frames of the large windows are also painted white.Image source, Newhaven Enterprise Zone
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Naomi Woods is relocating her salon to a new town centre location

Naomi Woods will move her hair salon Naomi's to a new town centre location in the coming months after work part-funded by the NEZ is complete.

She said Newhaven was "a great place to have a business" where "all of the shop owners support each other".

"Hopefully with the help of the grants, it will encourage new businesses to locate within the town and make it a bustling, lively place once again," the salon owner added.

Ben Ruth, the managing director of grant recipient South Coast Residential, said the funding would "make a difference to our brand, our company".

However, he said the High Street was "dying, really" and he was "not really" optimistic for Newhaven town centre, despite the scheme.

The other businesses to successfully obtain a grant so far are Dee's News and Photos, Barwells Solicitors, and Bursa Kebabs, NEZ said.

Companies can receive up to £7,500 but must contribute at least 25% of match funding.

Other town centre projects include a new health and wellbeing centre, external in Newhaven Square and works at Dacre Road Car Park.

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