Tourism businesses shortlisted for awards

The first comedy festival set up in memory of comedian Rik Mayall, who grew up in Droitwich, saw 30 venues host 200 events in the town

More than 50 tourism businesses in Worcestershire have made it to the final of the county's annual industry awards.

Finalists include glamping retreats, luxury escapes, visitor attractions and a comedy festival staged to remember Droitwich-born actor Rik Mayall.

All shortlisted business now progress to the next stage of judging, which includes site visits by independent industry experts, the county council said.

Winners will be announced at a black-tie awards ceremony on 20 March 2026, at the Three Counties Showground in Malvern.

A total of 52 businesses have been put forward for the award, held in partnership with the VisitEngland Awards for Excellence.

Last year's local winners included Plum Tree Glamping, The King's Arms, and Stanbrook Abbey Hotel, the council said.

'County is thriving'

Abbots Grange Manor House and Andrew Hurley from Avoncroft Museum went on to receive national recognition at the VisitEngland Awards following their regional wins.

The eight-day festival for Young Ones star Mayall has been nominated as a finalist for Best Festival and Event in the Visit Worcestershire Tourism Awards.

More than 75% of headline shows at the Norbury Theatre sold out and included performances from Greg Davies, Peter Richardson and Helen Lederer.

Councillor Alan Amos, cabinet member with responsibility for business and skills said: "Tourism in Worcestershire is thriving – from peaceful countryside escapes to bustling market towns, there is so much to explore and enjoy.

"These awards recognise the businesses that go above and beyond to create exceptional visitor experiences, and I am delighted to see so many showcasing the very best our county has to offer."