Towie star says sorting pension is a top priority

Gemma Collins said her pension was important as she did not want to be "hustling forever"

Reality TV personality Gemma Collins said checking her pension situation was a top priority after admitting not paying it enough attention before.

The Only Way Is Essex (Towie) star, 43, said the issue had not felt important as her retirement had "always felt like such a long way off".

"To be honest, I hadn't previously given much thought to my retirement and the money I might need for it," she said.

Collins features in a parody face cream advert as part of a new campaign about the importance of saving for later in life.

In a short film, she urges people to prioritise the issue over concerns about wrinkles and ageing.

"There's a more important pot to think about. I'm talking about your pension pot," she tells viewers.

The Pension Attention campaign has been devised by a group of financial companies, who surveyed 2,000 people and found 57% had purchased anti-ageing products in the past year.

In comparison, 23% of respondents had organised their finances for later in life.

Collins added: "I don't want to be hustling forever and working 24/7 on the trot.

"If you can do one thing today, then just have a look at your pension. It's going to be top of my list now."