Farming content creator aims to showcase industry

Annie Winn has been nominated for Content Creator of the Year at the British Farming Awards

A social media producer nominated for a national agricultural award said she wanted to "show people what you can do" in farming.

Annie Winn from Harlestone in Northamptonshire is up for Content Creator of the Year at the British Farming Awards.

She set up her her own company after working in the agriculture industry for 10 years.

Ms Winn said she wanted to "raise awareness and to get more people on board with agriculture".

Earlier this week the BBC heard from farmers and those in the industry across England as part of Farmwatch 2025.

Although Ms Winn descibes herself as a "country bumpkin" she said she did not have a background in farming.

"I actually fell into agriculture by just winging a job one day," she told BBC Radio Northampton's Liz Jeeves.

Ms Winn said she spends days on farms as well as events and shows

After working as a certification officer for the Red Tractor accreditation scheme, she then moved on to an agricultural charity, the Addington Fund, working in marketing.

She said: "I realised, 'oh blimey, I really love this job' and then from there I went into social media self-employed with my own business."

'Busy all day every day'

For the last year and a half she said her business has been "flying" with a number of agricultural clients.

She said: "It's creating the content, it's checking in with them, what have they got coming up whether it's in the next week or the next six months.

"I create those posts for them, the copies, the graphics, the editing, the videos, the whole lot, schedule it all out and then just keep on top of their accounts."

Ms Winn said she also accompanies clients to agricultural shows and events.

"It honestly keeps me busy all day every day, I haven't stopped," she said.

Ms Winn said she was "creating content showing people what you can do within the industry... to support" farming.