New entertainment venue renamed in sponsorship deal

An advertising planning application included an artist impression of new signage featuring Vaillant's logo
- Published
The name of a new entertainment venue in Derby has been changed from Becketwell Live to Vaillant Live.
The £46m arena in Colyear Street will officially open on Saturday with four local acts performing at a free event.
The sponsorship deal with the Belper-based boiler manufacturer was revealed in planning documents on Wednesday before being confirmed by the venue on Thursday.
The company will be the sole sponsor of the arena, which is owned by Derby City Council and operated by ASM Global.

Level 42 and Miriam Margoyles are due to perform at the new venue later this year
The application is asking permission to put three advertisements on the building - two in Colyear Street and one in Becket Street.
The Whiskey Brothers, Dorothy Ella, Terrianne and Riley Marsh will be the first to perform at the 3,500-capacity venue's opening event.
John Bishop, Wet Wet Wet and Jason Manford are among the acts scheduled to appear later in the year.
Nadine Peatfield, leader of Derby City Council, said: "Securing a naming partner is a fantastic addition to Derby's new city centre venue and we couldn't be happier that a locally-based company has the honour."
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