New entertainment venue renamed in sponsorship deal

An image of what a new entertainment venue in Derby would look like with new  signs. It has a dark exterior and many glass windows. On the bottom right above the doors there is a sign which says "Welcome to Valliant Live". On the top left there is green lettering which says "Valliant Live".Image source, Quod
Image caption,

An advertising planning application included an artist impression of new signage featuring Vaillant's logo

  • Published

The name of a new entertainment venue in Derby has been changed from Becketwell Live to Vaillant Live.

The £46m arena in Colyear Street will officially open on Saturday with four local acts performing at a free event.

The sponsorship deal with the Belper-based boiler manufacturer was revealed in planning documents on Wednesday before being confirmed by the venue on Thursday.

The company will be the sole sponsor of the arena, which is owned by Derby City Council and operated by ASM Global.

Seating inside the arena - rows of grey seats on a balcony can be seen.
Image caption,

Level 42 and Miriam Margoyles are due to perform at the new venue later this year

The application is asking permission to put three advertisements on the building - two in Colyear Street and one in Becket Street.

The Whiskey Brothers, Dorothy Ella, Terrianne and Riley Marsh will be the first to perform at the 3,500-capacity venue's opening event.

John Bishop, Wet Wet Wet and Jason Manford are among the acts scheduled to appear later in the year.

Nadine Peatfield, leader of Derby City Council, said: "Securing a naming partner is a fantastic addition to Derby's new city centre venue and we couldn't be happier that a locally-based company has the honour."

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