Iceland in new partnership after closing 10 stores

The new partnership will see new Iceland and The Food Warehouse stores open in the Channel Islands

The food retailer Iceland is closing its 10 stores across the Channel Islands, but shoppers will soon be able to buy its products in Alliance shops.

The future of the retailer in the islands had been unclear since Sandpiper announced it was selling its stores to the UK branch of Morrisons earlier this year.

The company has announced islanders will be able to buy its products in Alliance stores, as part of a new franchise agreement.

Iceland Foods said they had a renewed focus on "delivering quality and affordability" with the first Food Warehouse outside the UK set to open in Guernsey at the start of 2025.

As a franchisee, Alliance will offer Iceland’s product ranges, including its selection of exclusive brands, seasonal merchandise and extended value range.

Justin Addison, Iceland Foods' international and partnerships director said: "Partnering with Alliance is a significant step forward for us in the Channel Islands.

"We’re delighted to work with Alliance to continue providing our customers in the Channel Islands with Iceland’s range of innovative, value-driven products."