'This is a different kind of charity shop'

Charity Marie Curie said the store was designed to resemble a luxury shop

A charity shop selling designer clothes has opened to promote sustainable luxury fashion and target a "different kind" of customer.

The Marie Curie store, called Edit, was launched in Chapel Allerton in Leeds earlier this month and is the first of its kind run by the organisation.

The site has been designed to resemble a high-end clothing shop.

Jacqui Woolley, retail director from the charity, said the concept aimed to give premium items a "lifetime that can be enjoyed by many people".

Jacqui Woolley, retail director at Marie Curie, said the shop promoted sustainable fashion

Designer clothes and accessories donated to the charity nationwide will be curated and sent to the shop on Harrogate Road to be sold on, the organisation said.

Ms Woolley added that the project aimed to be an antidote to the mass production and sale of cheaply made clothing.

"Rather than fast fashion - you buy it you wear it, you throw it away - here you invest in it, you enjoy it and then you can almost change it for something else," she said.

"It means that every luxury item has a longer lifetime."

Simon Meek, retail business manager for Marie Curie, said that the suburb was chosen because it was in a "really vibrant and up-and-coming location".

"We are also targeting a slightly different audience. There is a desire for second-hand items but there's a segment of the public who do not want to go into charity shops."

The organisation planned to open similar shops in other parts of the country, he added.

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