Trip down Memory Lane for dementia awareness

A woman walks past the artwork hoardings with the sign Memory Lane above her
Image caption,

The Boost Your Brain campaign has been put up in St Helier

  • Published

Artwork has gone up on a Jersey street to raise awareness about dementia.

Broad Street in St Helier has been temporarily renamed as Memory Lane and 30m (98ft) of hoarding has been put up.

It has advice on how you can reduce your risk of developing dementia and keeping your brain healthy.

It is part of the Boost Your Brain campaign by Dementia Jersey, which runs until the end of June.

Image caption,

Broad Street has been renamed temporarily for the campaign

Claudine Snape, from the charity, said “small changes” could make a big difference in "reducing the risk of getting dementia”.

She said “40% of cases of dementia can be prevented with modifiable lifestyle factors”.

Ms Snape said: “I am the over the moon that the campaign has turned out like this.”

Image caption,

Ms Snape said the charity was very proud of the campaign

Experts in Jersey estimate there are 1,600 people with dementia.

The charity said the artwork focussed on the three ways you could reduce your risk of dementia:

  • Love your heart – eat a healthy diet, exercise regularly and manage stress.

  • Stay sharp – challenge your brain, do hobbies you love and get enough sleep.

  • Keep Connected – stay in touch with friends and family and take part in a club or group.

Related topics