Pub to stage Taylor Swift beer festival

Posters advertising a Taylor SwiftivalImage source, Sophie Holden
Image caption,

The pub is staging a four-day "Swiftival"

  • Published

A pub is staging a Taylor Swift beer festival to bring a taste of the pop star's UK tour to rural Lincolnshire.

Six Swift-themed beers, along with karaoke and cocktails, will be on the menu at Palmer's Ale House, in Long Sutton, until Sunday.

Landlady Sophie Holden, 27, said the idea started as a joke but "soon spiralled".

The four-day Swiftival coincides with the pop star's The Eras Tour, which landed in the UK last week.

"For some reason, she's not bringing The Eras Tour to small-town Lincolnshire, so we figured that the next best thing would be if we could do an event instead," said Ms Holden.

"We have worked with local breweries who renamed some of their beer to mention Taylor Swift."

The beers include Look What You Made Me Brew – a play on the Swift hit Look What You Made Me Do – while a cocktail is called No Champagne, No Problem, after the song Champagne Problems.

Image source, Sophie Holden
Image caption,

Sophie Holden, right, with the pub's head chef, Kate Ahrens

Ms Holden hopes "Swifties" will flock to the pub for activities including an Eras Tour singalong, lyrics analysis and friendship bracelet-making.

"Some of our locals have asked, 'Why are you doing this?', and I just say, "We're doing it because it is really funny'."

She added: "If Taylor Swift ever came to Long Sutton I'd take her to the tulip fields. We are surrounded by the most beautiful agriculture."

Swift is due to play 17 dates in the UK, culminating in an eight-night run at Wembley Stadium in London.

It is thought she will play to almost 1.2 million fans in the UK, with an average ticket price of £206.

Her hits include Shake It Off, Cruel Summer, Bad Blood and Wildest Dreams.

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