My Bottom Line: Keith Clarke, chief executive, Atkins
Keith Clarke is the chief executive of FTSE 250 civil engineering and design consultancy Atkins, external. He believes you should always tell the truth - no matter how unpalatable it may be.
Keith appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.
Find more business wisdom from other chief executives on the My Bottom Line, external website.