My Bottom Line: Richard Fenning, Control Risks
Richard Fenning is the chief executive of security consultancy Control Risks, external.
He says the ability to create a genuinely global culture throughout a multinational company can deliver a substantial competitive advantage - but warns that it is not an easy thing to deliver.
Richard Fenning appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.
Find more business wisdom from other chief executives on the My Bottom Line, external website.