My Bottom Line: Charles Cohen, Probability

Charles Cohen is chief executive of the mobile gaming company Probability.

He recommends setting up a new business as cheaply and simply as possible. Make it real, as soon as you can.

Charles appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Subscribe to the podcast or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.