My Business: Developing a formula for unruly hair

Name: My Business: Developing a formula for unruly hair
Uploaded: 2012-05-29T23:01:26.000Z
Duration: 4 min 5 s
Description: Heloisa "Zica" Assis, 51, speaks to the BBC about how she developed a hair treatment to manage her own unruly locks which she went on to sell to the large population of Brazilians who have frizzy or tightly curled hair.

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As part of a BBC series about entrepreneurs around the world, Heloisa "Zica" Assis describes how she developed a hair treatment which caters to the demands of a large population of Brazilians with frizzy or tightly curled hair.

Video produced by BBC Brasil's Julia Carneiro

Business

30 May 2012