Olympic stars race for sponsorship deals

Name: Olympic stars race for sponsorship deals
Uploaded: 2012-09-10T11:23:36.000Z
Duration: 2 min 59 s
Description: Team GB's Olympics success means the London 2012 Games are proving to be the most lucrative yet when it comes to advertising and sponsorship deals for the UK's athletes.

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Team GB's Olympics success means the London 2012 Games have proved to be the most lucrative yet when it comes to advertising and sponsorship deals for the UK's athletes.

Branding expert Mary Ellen Field told BBC News that the Games stars should capitalise on their high market value whilst the lucrative offers were available.

Business

10 September 2012