Carolina Herrera has designs on Singapore's passion for fashion

Singapore recently played host to a showcase of fashion for one of the best known luxury brands in the world.

Boasting the most millionaire households per capita in the world, designers are taking this once staid city far more seriously.

And designer Carolina Herrera is also hoping to cash in on South East Asian interest in high fashion.

She opened this year's Audi Fashion Festival - an event that has become a fixture in the city's calendar.

Her limited collection of orchid embroidered handbags made specially for the Singapore store and priced at just above US$2,000 to US$2,300 practically sold out in a single evening.