Indian bag maker on competing with international brands

As the purchasing power of India's middle classes grows, there is an increase in the number of foreign brands reaching the country's shelves.

So how are Indian brands coping with the new competition? India Business Report puts that question to some of the country's successful companies and products, in its strand Made in India.

Luxury handbag maker HiDesign is based in Pondicherry in southern India - its president and founder Dilip Kapur said his firm's survival in the international market was because, "we were unique, we had a clear story to tell".

And he said when his company first started, his "counter-culture" designs would have been hard to sell in India - but it was now seeing "unbelievable" growth there, averaging 30% per year.