Nobody 'more closely associated with cannabis than Bob Marley'

Thirty three years after his death, reggae legend Bob Marley is lending his name to a new product.

A Seattle-based private equity firm that invests in the marijuana industry has struck a deal with the estate of Bob Marley to launch a global cannabis brand.

Today programme business presenter Simon Jack spoke to chief executive of Privateer Holdings, Brendan Kennedy.

First broadcast on BBC Radio 4's Today programme, external on Wednesday 19 November.