McDonald's staff love zero-hours contracts, says UK boss
Paul Pomroy was appointed chief executive of McDonald's UK back in February.
But the world's biggest fast food firm faces testing times as sales and profits fall, closing restaurants in America and Asia.
In the UK there is now a wider selection of burger places to eat and a real drive for healthy eating.
The BBC's Steph McGovern caught up with Mr Pomroy at a bakery in Dunstable.