Rugby World Cup 'good for business', says RFU boss
The Rugby World Cup is not only providing dramatic sporting action, but it is also laying down a solid foundation to grow the sport - not only on the pitch - but off it as well.
That's the opinion of the man responsible for making sure the six-week event keeps running as smoothly as possible.
The BBC's Bill Wilson talks to the RFU's chief executive, Ian Ritchie.