Zanzibar says we must not rely on tourism
On the island of Zanzibar - run as a separate territory within Tanzania - tourists are drawn to its beautiful white sandy beaches.
It has even attracted visitors who, previously, would have preferred to visit the Kenyan coast.
Visitors to Zanzibar grew by 14% in 2014 but locals know they must do more than simply trade on its natural beauty.
The BBCs Roderick Macleod has been finding out more for Africa Business Report.