The shirt that comes with a 30-year guarantee

Name: The shirt that comes with a 30-year guarantee
Uploaded: 2016-01-16T04:36:14.000Z
Duration: 2 min 3 s
Description: Tom Cridland is so confident in the design of his shirts he gives them a 30-year guarantee. He tells the BBC's Michael Hirst how they are made.

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There is a growing trend within the fashion world for sustainable, ethical clothing.

But British entrepreneur Tom Cridland has taken "slow fashion" to a new extreme - offering 30-year guarantees on his T-shirts and sweatshirts.

He let BBC News into some of the secrets behind his long-life creations.

Video journalist: Michael Hirst

Business

16 January 2016