CEO Secrets: Yogscast boss tells YouTubers 'Do it for love'
Mark Turpin, chief executive of Yogscast - which streams video gaming to 23 million subscribers globally - gives newbie YouTubers tips on building their brand.
Above all, he says, don't do it for fame or money - do it for love, and you never know, you might one day get the fame and money as well.
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Video journalists: Greg Brosnan and Pamela Parkes