The woman reclaiming nude for women of colour

Fashion brand Nubian Skin was born out of frustration – Ade Hassan’s frustration that she couldn’t find nude tights to match her skin tone.

By creating lingerie and hosiery for a range of skin tones, and using Instagram and Twitter to spread the word, she was one of the pioneers of the "inclusive nude" fashion movement and now has customers in more than 50 countries.

Video journalist: Hannah Gelbart

See more at CEO Secrets.

Watch this interview with writer Tobi Oredein about how mainstream fashion brands make her feel invisible.