Boohoo CEO says clothes aren’t ‘throwaway’

In an exclusive interview, we spoke to the CEO of Boohoo amid growing pressure on fast fashion brands to be more sustainable.

Chief Executive Officer John Lyttle insists the data they’re seeing doesn’t suggest shoppers are buying clothes, wearing them once and throwing them away.

He added the brand are taking steps to be more sustainable but that it will take a number of years for the industry as a whole to make real change.