Food and Drink boss: Sugar flavour will change 'gradually'

Public Health England is challenging businesses to cut sugar by 20% by 2020, and by 5% this year. Sugar limits for everyday foods such as biscuits, chocolate bars and cereals have been published in a bid to make UK children more healthy.

Tim Rycroft, director of corporate affairs for the Food and Drink Federation, told the Today programme the industry will rise to the challenge. He says they will have to change the flavour in certain foods but that will be done gradually.