James Franco will 'do anything' for me, says Seth Rogen

Superbad and Knocked up star Seth Rogen says the dialogue was the least important part of making his new film This is the End, what he describes as an "apocalyptic comedy thriller action movie".

It's about a group of celebrities who play themselves at the end of the world.

James Franco, who Rogen says would do anything for him, cameos along with Michael Cera and Jonah Hill.

Singer Rihanna also stars in the film.

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