The challenges of making money out of games apps

Neon Play's games for the iPhone and iPad have been among the most downloaded programs from Apple's App Store.

Earlier this year, the company's Paper Glider became the 10 billionth piece of software to be downloaded from the site.

Managing director Oli Christie told Daniel Emery what he believed made games like Paper Glider popular and the challenges of finding a profitable funding model.

A full report is being broadcast on Show Me The Money at 2130 on Sunday 15 May on the BBC News Channel.