Boom in delivery services as rural online shopping grows
For many of the UK's biggest online stores Friday is the last shopping day before Christmas, assuming you want your presents delivered on time.
For 2014, there is evidence to suggest more people than ever have shopped online, especially in rural areas.
Research from the Citizens Advice Bureau found that 91% of people living in rural areas, with access to the internet, are now shopping online regularly - a higher figure than for people living in other areas.
The BBC's Jeremy Cooke reports from Monmouthshire.