iPad Pro demo causes controversy

A demonstation of Apple's new iPad Pro by the software company Adobe has embroiled both companies in controversy.

Eric Snowden, director of design for Adobe, showed off the device at Apple's launch event on Wednesday by editing a photo of a woman's face.

The demo was met by applause in the auditorium, but was criticised online.

"Apple could have Photoshopped anything... coloured in the stripes on a zebra," wrote Biz Carson for Business Insider.

"Apple just wasn't aware enough of the connotations - especially in the context and scrutiny surrounding tech and diversity - to sidestep the landmine."